Wilkinson
Situation of the Wet Shave Market
SWS is the second largest manufacturer of wet shave products in the world of shaving. SWS operates four manufacturing facilities around the world and its products are sold in more than 135 countries. Its main markets are the United States, Canada, Japan and the lmain countries in Western Europe.
1898
Schick enlists in the 14th Infantry of the USA
1912
He develops the idea of a dry shave using a flexible cable
1921
He creates the magazine repeating razor
1926
The Schick injector is introduced
1927
The first electric razor is invented
1993
Schick and Wilkinson Sword merge
1798
The company begins to make swords and guns
1898
WS diversifies, the 1st of many, production of the Pall Mall safety razor.
1971
"Bonded System T70" is the first safety blade that can be securely set in plastic
1992
WS launches a new product design - Protector. It is a razor that has become world-renowned in its ergonomics
1994
WS presents the first shaving system for women - the "Lady Protector" system
2003
The first razor hits the market, thanks to WS with its Quattro
2003
Energizer buys Schick Wilkinson Sword, which belonged to Pfizer
2004
WS begins to sell Intuition, 3 razor blades created for women, combined with a conditioning soap
2007
Energizer and Wilkinson Sword merge their businesses
2007
Quattro Titanium Energy is launched - the first electric razor with a powerful engine in the head, along with titanium-coated blades
2007 (Oct)
Energizer acquires Playtex
2008
Quattro Titanium Precision - the first electric razor on the market that trims, edges and gives a close shave
2008
Disposable Quattro - the first disposable four blade razor