Situation of the Wet Shave Market

SWS is the second largest manufacturer of wet shave products in the world of shaving. SWS operates four manufacturing facilities around the world and its products are sold in more than 135 countries. Its main markets are the United States, Canada, Japan and the lmain countries in Western Europe.

1898

Schick enlists in the 14th Infantry of the USA

1912

He develops the idea of  a dry shave using a flexible cable

1921

He creates the magazine repeating razor

1926

The Schick injector is introduced

1927

The first electric razor is invented 

1993

Schick and Wilkinson Sword merge

1798

The company begins to make swords and guns

1898

WS diversifies, the 1st of many, production of  the Pall Mall safety razor.

1971

"Bonded System T70" is the first safety blade that can be securely set in plastic

1992

WS launches a new product design - Protector. It is a razor that has become world-renowned in its ergonomics

1994

WS presents the first shaving system for women - the "Lady Protector" system

2003

The first razor hits the market, thanks to WS with its Quattro 

2003

Energizer buys Schick Wilkinson Sword, which belonged to Pfizer

2004

WS begins to sell Intuition, 3 razor blades created for women, combined with a conditioning soap

2007

Energizer and Wilkinson Sword merge their businesses

2007

Quattro Titanium Energy  is launched - the first electric razor with a powerful engine in the head, along with titanium-coated blades

2007 (Oct)

Energizer acquires Playtex

2008

Quattro Titanium Precision - the first electric razor on the market that trims, edges and gives a close shave

2008

Disposable Quattro - the first disposable four blade razor